Take Control of Your Marketing Program

A New Report from Forrester Research, Inc. on the
Social Marketing Management Vendor Landscape

As interactive marketers' social programs have become more mature, a breed of vendors has cropped up to help them manage their increasingly complex social presences. In a new report, Forrester Research, Inc. explores this new set of social media marketing needs and the current capabilities of vendors who provide these platforms.

Topics from the report include:

• New Toolsets address the pain points of maturing social
  marketing programs
  
  
• Social Marketing Management Tools Ease the Pain of
  Social Presences
  
  
• Social Publishing Platforms Increase Efficiency and
  Simplify Processes
  
  
• Social Promotion Builders Emphasize Acquisition and
  Monetization
  
  
• Social Publishing Platforms are best for Marketers
  with Complex Social Presences