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LinkedIn now has more than 187 million members, and 2.6 million Company pages, making them the largest professional social network in the world. LinkedIn has recently focused on expanding company engagement opportunities to allow brands to manage their marketing presence in an integrated way using Company Pages, Targeted Status Updates, and Ads.
Although your company may have a presence on LinkedIn, have you fully incorporated LinkedIn into your multichannel social media marketing strategy by incorporating all of the features LinkedIn has to offer?
Marketing Your Business on LinkedIn dives into four key areas brands have an opportunity to harness to build a stronger, more engaging LinkedIn presence, including how to:
1. Create a strong Company Page
2. Grow your LinkedIn audience
3. Reach more members with LinkedIn Ads
4. Engage your LinkedIn community
As a bonus, we'll include our tipsheet on the "7 Tips to Market Your Brand on LinkedIn" for proven tactics to jump-start your LinkedIn marketing efforts.