5 Key Steps to Social Media Engagement

5 Key Steps to Social Media Engagement


Most companies know now that they need to have an active presence on social media sites. But just posting out your marketing message isn't enough. Once your fans and followers start responding, you need to be there listening and engaging. You also want to be measuring the response and effectiveness of your message to your audience. That's where social media engagement comes in. It's a crucial key to your social media mix. 

This paper by Marketing Profs and Spredfast explains the five key steps that you should be taking in order to track and monitor social media engagement. It will take you through why it's important, and easy steps to take to start engaging with customers as soon as possible. The steps include:

  • Planning
  • Listening
  • Communicating
  • Measurement and Response
  • Testing and Improvement



Download the whitepaper now

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