In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. As a result, having social media as a tool in the marketing arsenal is no longer a nice to have, it's a must have.
Presenters Jim Rudden, Spredfast CMO, and Jordan Viator, director of social media at Spredfast, discuss the six main objectives every company should consider to have at the core of its social strategy, as well as highlight real-world examples and proven tactics needed to achieve each objective. Key topics discussed in this webinar include: