Scaling Social Media Initiatives in 2011

"How Marketers are Scaling Social Media Initiatives in 2011"

Social media is now widely regarded as a key communication platform for interacting with customers, prospects, fans and the market in general. Some companies are making the investment to move beyond "social experiments" and to establish a better funded, formally defined program for social media management. How are they doing it?

Join featured speaker Melissa Parrish from Forrester Research, Inc. and Spredfast for an interactive discussion on:

• How marketers explain where social media fits in their overall marketing
  
  
• Challenges and ideas for justifying a social media budget
  
  
• How marketers are organizing teams to execute social initiatives
  
  
• What platforms marketers are using to gain repeatability and consistency with social

This webinar will include 20 minutes of presentation followed by 10 minutes of Q&A. Attendees will be able to submit questions during the webinar.

Melissa is an analyst serving Interactive Marketing professionals. She covers social media community, technology, and organization as well as marketing on emerging interactive channels such as mobile devices and eReaders.