Measuring Social Engagement Impact

Engagement comes in all forms and facets. In this session, learn what and how brands should be measuring social engagement to show impact.

Hear from AT&T and Spredfast on what types of interactions matter, how to measure them and how these can be used to illustrate impact and results across your social programs. 

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Colin Burns, AT&T
@TheCBurns | @ATT 

Jennifer McNabb, Spredfast
@jmc409 | @spredfast 

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