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Beyond Marketing: Dawn of Social Business

Beyond Marketing: The Dawn of Social Business

At its onset, social media was celebrated as marketing’s shiny new toy, capable of reaching audiences on a mass scale while simultaneously interacting with them one-on-one. But we now know that social media is much more than a trendy tactic; it is a mainstay that can support broader business goals and strengthen operations throughout the organization.

This paper by MarketingProfs and Spredfast introduces four key non-marketing objectives that companies can advance through social media then details an appropriate course of action for expanding usage across the enterprise including:

1. Brand Awareness
2. Sales
3. Customer Service

4. Community Management